Typhoon and Pomegranate (Yomiuri Shimbun/ 読売新聞) 

10

This work, titled "Typhoon and Pomegranate" (颱風とざくろ), is an illustration and layout design created by the influential Japanese graphic designer Tadanori Yokoo in 1963. 

Commissioned by the Yomiuri Shimbun newspaper to promote the serialization of Yōjirō Ishizaka's novel of the same name, this piece marks a pivotal turning point in Japanese design history. 

 In the early 1960s, Japan's creative landscape was dominated by clean, rigid, and rational Western Modernism (inspired by the Swiss Style and Bauhaus), especially leading up to the 1964 Tokyo Olympics. Yokoo rejected this sterile approach, believing it stripped away personal expression. With "Typhoon and Pomegranate," he drew the raw human emotion, organic wavy lines, and traditional Japanese sensibilities back into commercial art. By using collage-style framing and a striking pattern over the figure, Yokoo elevated a routine newspaper advertisement into a piece of independent visual art. 

This creation was the beginning of his iconic, chaotic, and psychedelic pop-art masterpieces later in the decade.