Credit Saison/クレディセゾン

This is a commercial advertisement poster designed by Tanaka Ikko as the creative director of Saison Group for the Japanese Credit Saison credit card brand. It aims to convey the concepts of brand internationalization and global connectivity. The glasses symbolize observing the world and having a broad perspective. The globe represents internationalization, global networks, and cross-regional connections. The large blank space allows the audience to focus their attention on the core image.