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Expo’98 Lisboa logo

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  • The logo for Expo’98 is a great example of modern, minimalist design. It symbolized Portugal’s maritime history and looked forward to a new era of global openness after joining the European Union.
  • This logo became part of a larger visual identity system that was applied across the whole event — from signs to brochures — showing how graphic design can create a cohesive and memorable brand.
  • It's one of the most recognizable examples of Portuguese graphic design from the 90s and helped establish a modern national identity.
Expo’98 Lisboa logo
Source: www.expo98.pt