This design is the NBA 2k14 video game cover, featuring LeBron James on the Miami Heat. This design is the cover poster for a sports packaging design for the NBA 2k franchise. The cover uses a bright red background with a large close-up of Lebron's face, while a full-body action pose of his real-life pregame ritual of throwing chalk is featured front and center of the design.
This design contributes to the history of graphic design as it shows how sports, gaming, celebrities, and branding can come together to form one visual object that has a clear meaning. The poster makes Lebron feel iconic, and the action shot of his routine elicits energy and emotion. The colors are balanced as the red tones fit the brand logo and the team Lebron plays for. This cover represents early 2010s sports media design. This time period was a major era where players were becoming cultural figures and global celebrities rather than just athletes.
