Vintage GM 1964/65 NY World's Fair Brochure: Futurama Souvenir

In 1964, General Motors began to update their public design image to fit a more “youthful and modern” look. Their iconic 1960s logo, which was given the famous General Motors slogan “Mark of Excellence” was unveiled at the 1964 New York World's Fair Futurama. This promotional brochure for the event contains a rare version of the famous logo in a vibrant red color.