Ford Times Magazine Page 1 & 2

These Ford Times pages show that 1980s graphic design combined corporate advertising with storytelling to shape brand identity. Produced by Ford Motor Company and photographed by Russ Berry, they reflect two key approaches.

The Taurus cover uses realistic photography and simple typography to communicate trust, teamwork, and innovation, showing a shift toward authenticity in design. In contrast, the “Thunderwords” spread uses experimental typography and dynamic composition to create a more emotional, postmodern style.

Together, they demonstrate how graphic design during this period balanced clarity with creativity, contributing to its evolution as both communication and visual storytelling.