As we explain in the story behind the McDonald's logo, the fast-food giant has been around since the 1940 and its branding has a long and complex history. But it's arguably the 1983 logo which remains the most iconic. Not only is it a powerful symbol of the brand itself but more broadly of consumerism, American culture and confident capitalism. "The '83 logo was the first which incorporated what is now the unmistakable red square element," recalls Howlett. "They abandoned the browns and blacks of previous designs to bring together these standout colours – red, yellow and white – which have remained consistent to this day. It’s a great example of a simple but iconic logo which doesn’t need complexity to communicate its friendly and accommodating brand message."
