Marlboro Cigarettes First logo
Date
1924
Format
- Logo 387
Publishers
Typefaces
Media
- paper 2183
Techniques
- illustration 344
Locations Made
- United Kingdom 187
- London 20
- England 96
This original logo for Marlboro was made in 1924 and carried the brand for 4 years. Its design was a nameplate in all caps, with cigarettes in smaller letters. Both typefaces were the same-a custom, elegant serif font. Originally, Marlboro was positioned as luxury, so the first design was to emphasize elegance. Although this design didn't have a designer credited it was introduced by Philip Morris and the later logos revealed the designers were typically men. Kinda ironic since the original logo and brand was intended for women, which eventually became repositioned for men.
