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Kenner Baby Alive

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In 1973, the Baby Alive doll was released to the public. The design was given credit to Kenner Products as well as the title of manufacturer. It had a thick and bold kinda round sans-serif font giving the toy a playful yet commercial friendly aesthetic. The text is usually white or some other vibrant contrasting color that pops against the background. There has been many various designs for the product. 

Kenner Baby Alive 1
Source: google
Kenner Baby Alive 2
Source: google
Toy
Source: google
Toy