Surfrider Foundation Advertisement

This advertisement was produced by Pollinate for the Surfrider Foundation, an environmental nonprofit dedicated to protecting the world’s oceans and beaches. The campaign quickly gained widespread attention, being shared thousands of times across social media. By presenting sushi made of plastic, the advertisement offers a simple yet powerful visual metaphor that makes ocean pollution feel immediate and personal. This is especially impactful for audiences who may struggle to visualize its impact or fully understand its effects on marine life.