Poster and logotype for Olympic Games 1968 Mexico City

"I first went to Mexico from New York in November, 1966 with British designer Peter Murdoch to participate in, and fortunately win, an international competition to design the graphics for the Games which would be held in October, 1968. The team that formulated the design program was headed by Pedro Ramirez Vázquez, Chairman of the Organizing Committee and an important Mexican architect. Along with his responsibilities for the entire Olympics. Vázquez took special interest in the design program, enabling rapid development of ideas, keeping everything on track and making sure things were implemented as designed....The Mexico 1968 logotype, based on traditional forms from the Mexican culture as well as being Sixties Op-art kinetic typography, set the tone for the entire graphics system. It was designed by integrating the official five ring Olympic symbol into the number 68 to create a parallel ine typography that suggested imagery found in Mexican preHispanic art and Mexican folk art. The logotype powerfully expressed a sense of place and culture and visually exclaimed the Games were in Mexico."—Lance Wyman http://olympic-museum.de/design/lancewyman/wyman.php