Qazaq Republic Clothing Store Logo

This logo was created by the CEO of the minimalist Kazakh clothing brand Qazaq Republic, founded by Saken Zholdasy. The brand focuses on everyday clothing with a clean, modern aesthetic, primarily targeting a younger audience. At its core, the brand celebrates Kazakh culture through the use of playful and meaningful phrases in Kazakh.

It pioneered a new graphic design trend in the 2010s in Central Asia of merging minimalist design principles with traditional motifs, ornaments, and language. This repositions cultural elements that were once perceived as outdated into something modern, relevant, and desirable, therefore making Central Asia gain more of its cultural identity after years of cultural genocide done by colonization and then the USSR.