"100 Years Pepsi Tour" Booklet (1998)

This printed booklet, titled 100 Years of Pepsi Tour, was created around 1998 to celebrate the 100-year anniversary of Pepsi-Cola. The cover keeps things simple, with a black background, a centered black-and-white image of vintage Pepsi bottles and ads, and the recognizable Pepsi logo at the bottom. Inside, the booklet includes newspaper-style spreads and articles like “100 years of Pepsi,” originally published by The Herald-Sun, a newspaper based in Durham, North Carolina, highlighting the brand’s origins in New Bern.

The design mixes older, archival visuals with more modern branding elements. The interior pages feel like a newspaper, using serif type, column layouts, and black-and-white photos to give it a sense of history and credibility. In contrast, the cover is more minimal and polished, putting more emphasis on the brand itself. This contrast helps connect Pepsi’s past with its present.

As a design artifact, the booklet reflects how companies in the late 1990s leaned into history as part of their marketing. By highlighting its 100-year story, Pepsi presents itself as both established and still relevant. Overall, the booklet shows how print design was used not just to share information, but to build a stronger brand identity through storytelling and nostalgia.