The original Snapple logo from 1972 was not created by a well-documented professional designer or agency. Instead, it was developed by the company’s founders Leonard Marsh, Hyman Golden, and Arnold Greenberg as part of their early branding efforts.
At the time, Snapple was a small business, and like many startups in the 1970s, they created a simple, handcrafted-style logo themselves rather than hiring a formal design firm. This is why the original logo has that informal, homemade script look it reflects both the limited resources and the authentic, “natural product” image they wanted to convey.
The Snapple logo has changed several times since it was first introduced in 1972, reflecting shifts in graphic design styles and branding strategies. The original logo used a brown, handwritten-style script that gave it a natural and homemade feel. In 1987, the company redesigned the logo by adding a bold blue font with a red outline, making it more eye-catching and modern for store shelves. By 2008, the design became simpler, switching to a clean black serif font that focused more on readability and brand recognition. In 2015, a sun graphic was added behind the text to emphasize freshness and a connection to natural ingredients. The most recent redesign in 2020 simplified the logo again, using a smooth, rounded blue wordmark that is more adaptable for digital use. These changes show how the brand evolved from a detailed, handcrafted look to a clean and modern design while still maintaining its identity.
