“Looking forward in food advertising”

"An Interview with Roger W. Truesdail, PH. D., More facts vouched for the laboratory scientist and demonstrated by laborious experiment, are going to take place of the copywriter’s fancies in food advertising, beginning now. The day when most of the people could be fooled is gone. This new day in advertising will involve more work for the advertising man."—Research and scan by Andrea de Mier for Graphic Design Treasure Hunt assignment in Michael Dooley’s graphic design history course, Art Center College of Design, 2015.