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Suica Penguin Logo (2001)

Added by Sana Namatame 2 on Feb 11th, 2026

Date

2001

Credits

Format

Links

The typography and name make “Suica” easily understandable, paired with a simple character design. The logo reflects how Japanese culture often incorporates character imagery into everyday visual identity.
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Suica is a rechargeable smart card issued by East Japan Railway Company (JR East) for public transportation and electronic payments in Japan.

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Suica Penguin logo designed by Chiharu Sakazaki for JR East, 2001.
Source: dentsu-ho.com
Suica Penguin logo designed by Chiharu Sakazaki for JR East, 2001.