Yamamo Miso & Soy Sauce Brewery

Takahashi Yasushi, the seventh-generation owner of Yamamo Miso & Soy Sauce Brewery, led a comprehensive rebranding of the 150-year-old Akita-based company. His work included overseas market research, redesigning the logo and packaging, producing multilingual brochures and a website, and creating a concept-driven shop. Through this rebranding, the company seeks to reexamine its traditional values in the wake of the disaster and present a renewed vision of Japanese food culture to audiences in Japan and abroad.