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Kirin "Gokunama" design promotion

Added by Riii 4 on Feb 9th, 2026

Date

2002

Credits

Format

This is a graphic advertisement for a new low-malt beer, “Gokunama,” from Kirin (a Japanese beer company), from 2002.

The most defining feature of this advertisement is how the price is displayed. The price is highlighted in red, while the background is unified in a simple color. In addition, the slanted text also evokes a sense of law price.

 

 

Tags

Kirin "Gokunama" design promotion
Source: www.g-mark.org