This advertisement was created in 1991 by Informed Citizens for the Environment (ICE) and is part of a larger climate disinformation campaign funded by the National Coal Council, Western Fuels Association and Edison Electrical Institute. The goal of the PR campaign was to create doubt and uncertainty on climate science and ‘reposition global warming as theory not fact’. The campaign was shut down after six months when climate activists leaked internal documents and the campaign strategy. This advertisement highlights how graphic design can influence public opinion on major social issues and the potential consequences of amplifying the wrong voices.
Information Council for the Environment Climate Denial Ad Campaign