Iowa State vs. Bowling Green, September 15, 1979 

Vintage advertisement promoting milk as “another member of the Cyclone Team,” which I found in the ISU Library’s digital archives. The ad features an ISU football player and a coach holding milk on the field, sponsored by the Midland United Dairy Industry Association and Iowa dairy groups. Shows how this ad uses sports imagery, school spirit, and health messaging to connect local agriculture with university life. Shows how the design reflects advertising styles of the time, and what this ad says about the relationship between athletics, nutrition campaigns, and Iowa’s agricultural identity.