"Affiches" magazine issue #2,
Date
August 1927
Credits
- Nihon Senko Bijutsu-kai Founder
Format
- Magazine 930
Techniques
- letterpress printing 111
- printing 915
Affiches, founded in 1927 by the Nihon Senko Bijutsu-kai (Japan Advertising Art Association), quickly became a platform for contemporary commercial art. Its artwork often highlighted the “moga,” or modern girl, a symbol of independence and rebellion against traditional Japanese social norms. This cover and issue is especially notable for its deliberate fusion of styles: the use of yellow and blue, along with the depiction of cranes, and the mix of Western-inspired typography with touches of traditional Japanese lettering, creates a visual balance that reflects both modernity and cultural identity. This interplay of color, type, and imagery suggests the magazine’s intention to blend Western design aesthetics with Japanese branding.
Affiches Magazine