"Seibu Department Store" wrapping paper

The unique characteristics of Seibu’s shopping bags are their lively graphics, conveyed through the bull’s-eye pattern and color scheme. Even in bustling areas like Ikebukuro or Shibuya, these bags clearly stand out, giving both the carrier and onlookers a stylish impression. Although some might call it retro, the design’s abstract quality and its truly one-of-a-kind color palette feel quite ahead of their time.

Originally, this design concept came from Seibu’s wrapping paper, which featured the same bold bull’s-eye motif. The wrapping paper’s purpose was to express Seibu’s modern and creative image, turning even simple packaging into a form of visual communication. When this design was later applied to shopping bags, it extended that same identity into everyday city life. In this way, the shopping bags are not just for carrying purchases—they also act as moving advertisements that showcase Seibu’s artistic sensibility and forward-thinking branding. Available in three sizes (S, M, and L), they perfectly combine practicality with design innovation.