Morisawa and Company, Ltd
Date
1983
Credits
- Koichi Sato 11 Designer
Format
- Advertising 640
Clients
Publishers
Media
- paper 2115
Techniques
- silk-screen 53
Dimensions
72 × 103 cm
Bright gradient colors fill the poster, from warm magenta at the top via coral, lemon yellow, and finally merging into a cool aqua green at the bottom edge. At the center of the border is a slightly inset rectangle that repeats the gradient colors in brighter, hazier tones, like a window to a faded sunrise. Fluid colors, ghostly jagged minimal elements make the entire poster a meditation on tone and movement. Black borders and a crisp Morisawa & Company logo at the bottom anchor the light areas, providing the only solid typographic feel that emphasizes this poster's role as a promotional advertisement.
