SHIGEO FUKUDA Exhibition
Date
1975
Credits
- Fukuda Shigeo 福田繁雄 3 Designer
Media
- paper 2118
Techniques
Dimensions
72 × 103 cm
Locations Made
- Japan 558
This poster uses a strong, focused layout that immediately grabs your attention and makes people stop and look.
Fukuda often used optical illusions, and this poster is a perfect example. If audience focus on the white legs with high heels pointing downward, the black shapes fade into the background. But if you switch and focus on the black legs with leather shoes pointing upward, then the white ones disappear.
He makes it even clearer by using only black and white and repeating the same shape The simplicity makes the illusion even more noticeable
