ISSEY MIYAKE 三宅一生
Date
1989
Credits
- Shin Matsunaga/松永真 6 Designer
Format
- Logo 360
Clients
- Ikko Tanaka 29
Techniques
- digital 245
The ISSEY MIYAKE logo exemplifies the Japanese minimalist brand image. The logo is written in black with a white background featuring the designer's name. The letters are written in a plain, all-caps font, presenting a classic linearity that makes a powerful visual impact.
This logo has endured also because of its simplicity and atmosphere, which can be adapted to every age. The capitalized letters and even spacing create a modern, global tone, allowing the brand name to stand alone and stand out without the need for icons or symbols.
