performance with a purpose
Date
2014
Credits
Format
- Advertising 643
Techniques
- digital 245
Locations Made
- United States 996
- New York 423
- Purchase
Graphic design is used for various purposes, two major ones being advertising and campaigns. One category of these are the ones put out by corporations to promote their sustainability practices. They often use the visual language of environmentalism and nature to make themselves seem legitimate. In this campaign, various plants and plant-derived products are shown. The potatoes are covered in dirt, making them look more natural. Having one of their products near these items creates a positive association with their brand and said products. It also draws a connection between their brand and products, and nature. This makes the campaign seem more legitimate.
