Sony PlayStation: Sleepless Nights
Date
January 2001
Credits
- TBWA,Paris Agency
- Jorge Carreno Art Director
- Joe Magrean Photographer
- Eric Helias Copywriter
Format
- Poster 2401
- Advertising 643
Clients
Techniques
- digital 245
- photography 140
- digital photography 9
A part of an advertising campaign in January 2001, Sleepless Nights was created by TBWA Paris. The image details an eye with the iconic PlayStation shapes to represent the immersive gameplay of the PlayStation 2. In the early 2000s, Sony launched various ad campaigns with a more edgy feel to appeal to younger audiences of the time.
