The Graduate Program in Design
Katherine McCoy's The Graduate Program in Design poster (1989) was created as a recruiting piece for Cranbrook Academy of Art. It employs layered fonts, broken alignment, and variable transparency to produce a deconstructivist style that suggests intellectual elitism. The photomontage further divides the page, with pink-tinted designs from the 2D design department on the left and blue-tinted 3D design work on the right, emphasizing the tension between structure and fragmentation. McCoy's design expresses intellectual exclusivity and high-art views by rejecting Swiss modernism's clarity in favor of layered complexity.
Katherine McCoy's The Graduate Program in Design poster (1989) was created as a recruiting piece for Cranbrook Academy of Art.