1983
Nam Phon
The Gag Me With Golden Arches ad by Showmars is a great example of 1980s advertising, using fun Valley Girl speak to reach younger folks while poking fun at burger chains like McDonald's. The phrase Gag Me With Golden Arches Fer Sure I've Encountered The Pita Burger SHOWMARS puts Showmars' Pita Burger forward as a fresh and real choice compared to standard fast food.
This ad sticks to a black-and-white look with bold text, which fits right in with the graphic style of the 80s. The simple fonts and big letters give it a casual vibe that matches its playful personality. By putting the spotlight on the Pita Burger, it shows off its healthier and different qualities compared to the usual heavy fast food options.
This helps Showmars stand out as a creative and more wholesome choice. The humor and pop culture nods in the ad challenge the usual fast food scene while making Showmars look like a fun and health-minded option for diners. The cool visuals and quirky typography grab attention, making it stick in people's minds. Showmars’ Pita Burger comes across as a neat, healthier alternative to typical fast food. In short, this ad reflects the lively, experimental feel of 1980s advertising, making Showmars a brand worth noticing in the fast-food crowd.
Found on the r/vintageads reddit subreddit
