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Saxoleine by Jules Chéret, 1900

71

Jules Chéret, known as the father of the modern poster revolutionized advertising with his distinctive use of color and composition. His posters were vibrant and captivating, characterize by bold typography and dynamic figures. This unique style made him highly sought after by advertisers aiming to engage a more sophisticated audience. among his most acclaimed works are the posters he designed for Saxoléine, a lamp oil brand.

 

lithograph, size: 49 x 33.5 inches