Daihatsu "Picks up 5 Times More Women than a Lamborghini"

 The 1996 ad for the Daihatsu Hijet MPV cleverly uses humor to challenge stereotypes in car advertising a place on the common association between luxury sports cars and attractiveness, particularly with regard to women the headline humorously successes that practically such as seating capacity can be more appealing than luxury this approach makes the ad stand out and offers a lesson for modern marketers to create engaging campaigns by questioning conventional wisdom.