Boat Race 1921

The "Boat Race 1921" poster, designed by Charles Paine for the London Underground, is a vintage promotional piece advertising travel to the Oxford-Cambridge Boat Race. Featuring a stylized, blue-toned depiction of racing boats with bold, simplified lines, it exemplifies the Early Modern Graphic Design Style (1910–1935), with notable Art Deco influences. Created in 1921, it reflects the era's shift toward functional, visually striking designs that prioritized clarity and impact over ornate detail. This poster contributes to the history of graphic design by showcasing the transition from Victorian decorative styles to modernist principles. Its clean composition and emphasis on typography and imagery as a cohesive unit helped pave the way for later 20th-century design movements, such as the Bauhaus and Swiss Style.