Modiano poster

This Modiano poster, created in the 1930s, is a vintage advertisement for an Italian brand known for cigarette papers and playing cards. Featuring a stylized, geometric depiction of a man in a top hat smoking, it showcases the Art Deco movement's influence with its bold colors, sharp lines, and simplified forms. Its contribution to graphic design history lies in its innovative use of abstraction and modern aesthetics to elevate commercial advertising, blending functionality with artistic expression. This approach helped shape the evolution of visual communication, influencing later design trends by emphasizing bold typography and striking imagery in marketing.