FedEx Logo Design 1994
Date
April 1994
Credits
- Lindon Leader Designer
Format
- Logo 389
Clients
Media
- software 95
Techniques
- digital 260
Locations Made
- Argentina 16
- United States 1037
- California 267
- Córdoba Province
- San Francisco
Links
In the early 1990s, FedEx wanted to rebrand so designer Lindon Leader tookon the challenge and came up with a new FedEx logo design in 1994. The typogra[hy that Leader chose was Futura Bold and Univers 67 with “Fed” colored in blue and “Ex” colored in orange. There is also a hidden arrow in the negative space between “E” and “x” that signfies efficiency and speed of the company.
