ICA Street Sights, Institute of Contemporary Art Philadelphia, Poster
His innovative approach to design incorporated modernist principles with experimental techniques made Dan Friedman one of the most influential graphic designers of the 20th century. He conveyed complex ideas through striking visual compositions in the ICA Street Sights poster, created in 1980. In addition to serving as an advertisement, Friedman's design also invites viewers to consider printing's lifecycle and disposability.
https://www.artic.edu/articles/1070/dan-friedman-s-radical-transformation