Book cover of Japanese Fashion—a cultural history
Date
Credits
- Sugiura Hisui (杉浦非水) 2 Designer
- Toby Slade Author
- Raven Design Cover Designer
- Berg Publishers Editor
Format
- Book 880
Type of Work
- Book 128
Techniques
Dimensions
Links
The image that is used for the book is titled “April 10th opening of the Ginza Mitsukoshi Department Store,” created by Sugiura Hisui.
Hisui is one of the most versatile Japanese graphic designers who had led Japanese culture to the evolution of modernized design.
Since starting work at the Mitsukoshi department group, he has devoted himself to it for 27 years. He then became chief of the design department and worked on various promotion methods.
The work “April 10th opening of the Ginza Mitsukoshi Department Store” also features his specific designing style, with vibrant color tone, yet stylish to express modernizing Japanese culture. The woman in the middle is wearing Western clothes（洋服）, which is called MOGA(modern gāru), and it’s one of the most significant features that Japanese people had absorbed Western style in their daily life.
