FRESH FRUiTS

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FRUiTS Magazine is a popular and sought after line of magazines that documents Japanese fashion from the 2000s. With single magazines being as much as $100, these magazines are the pinnacle documentation of Japanese fashion and influenced fashion around the world forever. 

FRESH FRUiTS (2001) is a book by Shoichi Aoki, the creator of FRUiTS Magazine, that compiles some of the most iconic looks as featured in previous regular issues. Both the front cover and back cover feature two models each, adorned head to toe in vibrant and funky japanese accessories. The cover features the classic “FRUiTS” logo in a modified version of Futura, along with a gradient fill. 

Shoichi Aoki is a Japanese photographer with an apparent interest in fashion. He also takes credit for the creation of other magazines, STREET and TUNE.

FRESH FRUiTS 1
Source: FRESH FRUiTS
FRESH FRUiTS 2
Source: FRESH FRUiTS
FRESH FRUiTS 3
Source: FRESH FRUiTS

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