Unilever Logo
Date
2004
Credits
- Wolff Olins 3 Agency
- Lee Coomber Creative Director
Format
- Logotype 31
Type of Work
- Finished work 5644
Clients
- Unilever 2
The “Blue Vitality Logo” as Unilever named its corporate identity, was created using 25 icons that represent the company's mission, values, and diversity. Each icon holds a specific meaning that reflects what the company stands for. For instance, “the hand is a symbol for sensitivity, care and need. It represents both skin and care.”
The logo was designed in 2004 and has been in use ever since.
