S map 〜SMAP 014
Date
Credits
- KASHIWA SATO 13 Art Director
- Yoshiki Okuse Graphic Designer
Format
- Album Art 514
- Poster 1984
- Advertising 550
Media
- paper 1691
Techniques
- 3-color printing 8
- illustration 209
- printing 660
Dimensions
Locations Made
- Japan 375
This design was created by Kashiwa Sato to celebrate SMAP's 10th anniversary. The three colors—red, blue, and yellow—are not the members' colors, but the innovation appears in using only three colors. He came up with this idea based on the three components of a CD case: the front cover, back cover, and disc tray. As he designed various products for this group, each one in this collection was created using the same three colors arranged in different combinations.
SMAP was the most famous idol group of its time. Designing something with only three colors was a challenge. However, this design is unparalleled and stands out as unique and special emphasizing the power of the three primary colors.


