Cuban Literacy Campaign
Date
Credits
- Guillermo Méndez Designer
Format
- Flag 13
Type of Work
- Finished work 5557
Techniques
- printing 645
Links
The Cuban Literacy Campaign aimed to eradicate illiteracy by using simple graphic materials, visual aids, and large-print educational booklets. At the time of declaring a territory free of illiteracy, a red flag was created with a logo of a book featuring the letter ‘a’ turning into a dove of peace, designed by Guillermo Méndez. It was hoisted in factories, neighborhoods, municipalities and provinces.
The government sent literacy brigades across the country, ensuring that education reached rural areas that had previously been neglected. The campaign had a distinct identity, often incorporating revolutionary symbols like the Cuban flag, stars, and red-and-blue color schemes associated with the 26th of July Movement.The unifying aesthetics helped rally public support, strengthen morale, and ensure that literacy became a collective national goal. This initiative is considered one of the most successful literacy campaigns in history, showcasing how education accessibility can transform a nation.
