American Airlines Logo
Date
1967
Credits
- Massimo Vignelli 11 Designer
Format
- Logotype 31
Type of Work
- Finished work 5557
Clients
Typefaces
This logotype served as the airline’s identity for over 45 years. its creation was accompanied by controversy when pilots threatened to go on strike because Massimo Vignelli refused to design a cartoonish eagle. He stated, “I wanted the eagle to be real. It has to have every feather. If you do an eagle, do it with the dignity of an eagle. Don’t stylize the eagle and make a cartoon out of it.” As a result, the eagle was later added by Henry Dreyfuss. In 2013 the logo was redesigned which made a lot of people angry including Massimo Vignelli
