Glasgow Institute of the Fine Arts 

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In the 1890s, the art world was witnessing a shift from traditional decorative excess to a more stylized, modern aesthetic. Charles Rennie Mackintosh’s Glasgow Institute of the Fine Arts poster (c. 1894–96) is an illustrative example of this transformation. Created for the institute’s annual exhibition, the poster marked a bold departure from conventional advertising of the period, showcasing Mackintosh’s emerging Glasgow Style and his distinct approach to graphic design.

The poster presents an elongated female figure in a flowing red and green robe, standing gracefully with an elaborate staff that ends in a stylized floral motif. Her form is defined by sweeping lines and bold outlines, characteristic of Art Nouveau, yet uniquely infused with Mackintosh’s signature geometry. The restrained color palette—a mix of muted greens, ochres, and deep reds—reflects the artist’s preference for harmony and simplicity.

At the time, Mackintosh was heavily influenced by Aubrey Beardsley, whose intricate and often provocative illustrations were pushing the boundaries of graphic design. However, rather than adopting Beardsley’s dark, gothic elements, Mackintosh developed a more ethereal, architectural approach, favoring structure over ornament.

Glasgow Institute of the Fine Arts  1
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