Chupa Chups Logo by Salvatore Dali
The lollipop brand we've all seen somewhere before: Chupa Chups. Chupa Chups is a Spanish confectionary brand founded by Enric Bernat in 1958. By 1969, Bernat sought the talent of global art icon, Salvatore Dali, to design the logo of the brand. The results were a yellow scalloped shape with two variants of red type within it, spelling Chupa Chups. According to my research, the serif and cursive fonts used were custom-made by Dali for the project.
This original logo screams retro, from the vibrant red letters to the identifiable old-fashioned typefaces being utilized. The logo was revised in 1988, a year before Dali's death.
Mon, Mar 24, 2025
Thank you for recording this great under-appreciated design history! So many fine artists were also graphic designers and that part of their work isn’t well documented. I’ve also seen a later version of the Chupa Chups logo misappropriated to Dali.
Small correction: unless Dali created full alphabets for use as typefaces, the text drawn for this logo is more accurately described as “lettering” not “fonts”.