Pocky Red Box Packaging (2010 - Present)
Date
Credits
- Glico In-House Design Team Designer
Format
- Packaging 353
Techniques
- printing 669
Dimensions
Locations Made
- Japan 376
Links
The Pocky "Red Box" packaging is one of the most recognizable snack package designs in Japan and worldwide. The bright red background creates a strong visual identity, making the product instantly stand out on store shelves. The large, realistic image of the Pocky sticks emphasizes the chocolate-covered biscuit sticks, reinforcing the product’s simplicity and delicious appeal.
Since its launch in 1966, Pocky has gone through several packaging redesigns. The 2010s version marked a return to the "Red Box" concept, which was the original and most iconic design.
The focus on minimalism and brand consistency follows global design trends where simpler, cleaner packaging helps maintain a strong brand identity across different markets. The emphasis on the "Red Box" design aligns with other major brands (like Coca-Cola) that use signature colors and strong visual elements to maintain brand loyalty.
