A Hole is to Dig

This book A Hole Is to Dig illustrated by Maurice Sendak was done with black and white line drawings. This type of illustration challenges the gendered color palettes that were present in most children's books of the 1950s. Contrasting from mass-market books that reinforced gendered color palettes using pink for girls and blue for boys, Sendak's style aligned with corporate modernisim's emphasis on clarity and functionality. This different approach challenges the gender associations that were reinforced through branding and advertising. By avoiding the use of pink and blue, A Hole Is to Dig allows for childhood to be a shared experience rather than one divided by gender.