In 1975, Takenobu Igarashi created the poster “Graphic Designers on the West Coast” to promote a publication that introduced American graphic designers from the West Coast to Japanese audiences. Igarashi’s simple composition is enhanced by the sculptural, three dimensional quality of letterforms that playfully refer the initials of the designers’ names featured in the book. Bright colors evoke the warm climate and sunny optimism of the West Coast, a color scheme that most certainly would have stimulated viewers’ curiosity about the American design scene.
