McDonald's 1987 Muscular Dystrophy Program poster
McDonald's 1987 Muscular Dystrophy Program poster featuring Michael Jordan in his early Chicago Bulls years before his first NBA championship (1991), alongside a young boy named Mikey Neufeldt, a representative of the Muscular Dystrophy Association (MDA). The slogan, "Large Fries for 'Small Fries'", plays on McDonald's signature product while highlighting the charitable initiative.It was part of McDonald's long-standing partnership with the Muscular Dystrophy Association (MDA), promoting charitable efforts to support children with neuromuscular diseases.
Jordan is dressed in a stylish red-and-white tracksuit, smiling and holding McDonald's fries, reinforcing a positive and uplifting message. The poster also includes the commitment date: June 7, 1987, marking the fundraising efforts for the MDA.This piece is a nostalgic and collectible item, combining Michael Jordan's early career with McDonald's long-running charitable work.
The specific designer or artist behind the McDonald's 1987 Muscular Dystrophy Program poster featuring Michael Jordan is not widely documented. Given that it was a corporate promotional piece, it was likely created by McDonald's in collaboration with an advertising agency, possibly Leo Burnett, which handled much of McDonald's advertising during that era.
