Swissair Convair Metropolitan Poster
Date
Credits
- Kurt Wirth Designer
Format
- Poster 1920
Type of Work
- Finished work 5532
Clients
Typefaces
Media
- paper 1567
Techniques
- lithography 180
- printing 544
Dimensions
Locations Made
Swiss International Style typefaces were largely used in corporate branding, contributing to an ultimately simplistic but polished appearance. Such an effect embodies modernist qualities like its precision, organization, and practicality. The use of Swiss Style elements in marketing materials helps to convey respectability, reputability, and overall confidence in the brand.
These design efforts can therefore further strengthen large, already recognizable companies and their place in their respected markets. Swiss Style design can support the idea that something can be very desirable or even luxurious without being presented in an intricate and decorative-driven way, such as in the case of Swissair.
Swissair was once Switzerland’s national airline. Not everyone could afford to travel by plane so it was a luxury for a large number of people, especially considering the period. Swissair marketed itself to communicate a high-end brand with its sleek appearance. Swiss Style elements reinforced an innovative and refined appearance, especially in the case of this poster highlighting “the Newest Airliner in European Service.”
