Musica Viva Posters for the Zurich Tonhalle
Josef Müller-Brockmann, a key thinker and practitioner of the International Style, promoted grid-based design as a global medium of expression, which he formalized in his book Grid Systems in Graphic Design. His Musica Viva posters for the Zurich Tonhalle visually combined Constructivist aesthetics with musical harmonic designs, illustrating how abstraction and order may result in a polished, avant-garde identity. Integrating the Akzidenz-Grotesk font, grid-based composition, and a monochromatic palette enforces a sense of exclusivity. Elements like these have since been utilized in luxury branding, high-art institutions, and minimalist artist identities to portray refinement and creative depth.
Josef Müller-Brockmann's Musica Viva (1958) posters