MUJI brand
Date
1997
Credits
- Ikko Tanaka 29 Designer
Format
- Poster 2401
- Advertising 640
Media
- paper 2115
Techniques
- photography 140
- digital photography 9
- printmaking 47
Locations Made
- Japan 558
Ikko Tanaka is a famous graphic designer who later became an art director for the MUJI brand. His design introduced a new aesthetic combining simplicity with a sense of luxury of Zen or wabi-sabi. He presents products through simple design while incorporating Japanese aesthetics and deeper meaning that align with the brand’s purpose. He included the word 'Shoshitsu,' which means constitution or quality. Although there is only one type of ingredient, it reflects MUJI brand.
