MUJI brand
Date
1997
Credits
- Ikko Tanaka 30 Designer
Format
- Poster 2634
- Advertising 674
Media
- paper 2205
Techniques
- photography 157
- digital photography 10
- printmaking 48
Locations Made
- Japan 571
Ikko Tanaka is a famous graphic designer who later became an art director for the MUJI brand. His design introduced a new aesthetic combining simplicity with a sense of luxury of Zen or wabi-sabi. He presents products through simple design while incorporating Japanese aesthetics and deeper meaning that align with the brand’s purpose. He included the word 'Shoshitsu,' which means constitution or quality. Although there is only one type of ingredient, it reflects MUJI brand.
