MUJI brand
Date
1997
Credits
- Ikko Tanaka 29 Designer
Format
- Poster 2463
- Advertising 652
Media
- paper 2137
Techniques
- photography 143
- digital photography 9
- printmaking 47
Locations Made
- Japan 562
Ikko Tanaka is a famous graphic designer who later became an art director for the MUJI brand. His design introduced a new aesthetic combining simplicity with a sense of luxury of Zen or wabi-sabi. He presents products through simple design while incorporating Japanese aesthetics and deeper meaning that align with the brand’s purpose. He included the word 'Shoshitsu,' which means constitution or quality. Although there is only one type of ingredient, it reflects MUJI brand.
